Without shoes hashtag on Instagram!

TOMS Shoes has launched a project in 2006 with a goal of donating one pair of shoes to needy children for every pair sold. In this year on May.10th, TOMAS has gathered 27435 shoes for those needy children in 10 countries. On their website, they posted a slogan for this year's activities,which is a sport of appreciation for people who actually support their tradition in this campaign,and also looking forward to join this in next year. This is clearly show their firms' movement very concerned about call for action, using social media to call for action in order to let people more and more notice your firms' existence is absolutely clever way to engaging with customers. When we using the Instagram to marketing our companies, call for action just wisely shows the firm's ethics for sustainable development to our society. It tell people what's their purposes, shows their social responsibility and a decent firm's image to this world.Of course, secretly, it indirectly exported their value and their products, and could attracting more potential consumers based on this marketing point, more access could spread to others' area through this call for actions. Whether for business's marketing expansion or engaging more closely with people, this firm shows a good example for how to using social media to do the marketing strategy.