Honda’s #Pintermission Campaign

Pinterest always consider as a outstanding visualized social media platform.

In the last year,Honda  join in the campaign with their strategy of #Pintermission. 

This brand want more pinners ' pins to stay alive in reality , therefore, they ask the permission of those pinners. If those pinners agreed, they would offer 500$ to them and help them with  their boards comes to life. By using this actvities, they actually hope they  could promote their new products to all audience, because  the traits of Pinterest generally  helpful in these situation, afterall, it was  included the wide reach, easier to grab attention in online community. During this events, they actually did a phenomenal job in this promotion. "More than 4.6 million people were exposed to the #Pintermission boards, leading to more than 5,000 repins and almost 2,000 likes. The campaign earned Honda the honor of first place in the Best Use of Pinterest category in PR Daily’s Digital PR & Social Media Awards. Honda chose to take an innovative approach to its social media campaign, and it was a smashing success."( Katie, Leimkuehler,8,2015)