"Lovin"-----McDonald

During the last year Superbowl, McDonald was the funder and the Sponsor of the Superbowl game. They decide to make their brand's Advertisement become much more noticeable and catchy, therefore, they made a special tweet activities of their ads during the Superbowl's break. They created a online re-tweet activities that start from encouraging their followers,anyone who re-post their products that introduced in their ads, and finally win this game, they would receive the promised prize which is prepared by the McDonald company.Secondly, they start to managing their promotion long time ago, they made their promotion with "pay with Lovin"，“The advertisement takes place in a McDonald's store, where surprised customers are asked to tell their mother they love them in lieu of payment for their food. The McDonald's employees go on, "Your total says... that she has to dance right now!... You paid with lovin', that's all we need!"Oh, #paywithlovin'. If that's not a meme waiting to be misinterpreted by juvenile Internetters, we don't know what is. Here are some of the chuckle-inducing tweets spotted after the ad ran.”（Lindsay Deutsch,  February 2, 2015）

Starting on the February 2th, and it ended on the Valentine's day. during this period, within the positive messages video goes viral on the tweeter, and what they held in the reality, everyone were talking about this brand,no matter online or offline, corporate with anther's company to funding the Superbowl game, McDonald made their brand awareness increasingly popular, deep and trendy,of course, it could be predicted that they actually made a great deal in through this online social media campaign.