Expedia's South American Getaway contest on Instagram

Expedia is a U.S. online travel agency. In the last year, On Feb. 4th, their official Instagram initiated a campaign with a special offer, which is a trip to South America. To start this, they use the engagement rate and conversion rate aim to widely influence people's mind for their brand. They encouraging people to follower their official account, comments below and click the link. Within a bunch of massive comments that  contribute their contest, this brand earned a high rate for engagement, it attracts  people's desire to knowing deeply about this company's information and business, those pictures increasing the audience's interest to start to think exploring outside of world, surely, it was a effective strategy for advertisements about traveling activities.  Pictures sharing and reposts bring a high engagement rate, those online activities indirectly transform to another conversion rate in those online sites, Instagram was wisely used in this marketing performance. They didn't continue and operate very long and heavy page for their business, but, unconsciously, their target audience was fully connected in this contest, profiting could be processed within this online marketing impact. Of course, brand awareness has fully revealed and reached.