Gp'Pro----cat video.

In the Instagram.  Go'Pro using a cute cat video briefly introducing their brand during this video. The cat video incredibly goes viral on the instagram, catched  a lots of attention, "The video earned the highest engagement score on Unmetric's platform of all GoPro's 2015 Instagram posts (as of Sept. 23), according to Narayan. The sidewalk surfing cat also received more than 250,000 "likes" on Instagram."  It's very brief, but it certainly use a interesting video to reached its metrics, which is the sharing and likes. Within the good reach during this video, this company main aim to use the cat' cutest's movement on the skateboard to catch everyone's reaction, at the end of video, they express their ads' purpose that post their brand name and slogan. They use a lovely content combined with a positive messages to engage with their brand. In this case, their behavior certainly successful for raising people's awareness about this company's products-the Go'Pro camera. It's  not very commercialized advertisement, but delightful and kind of impressive, which is the main reason for marketing online upon on these social media platforms.