always#likeagirl#!

Always#LikeAGIRL# 

http://always.com/en-us/about-us/likeagirl-how-it-all-started

http://always.com/en-us/about-us/our-epic-battle-like-a-girl

It happened in last year,and the video was released by the female hygiene products Brand-always.In this case, this company decide use the negative phrase of 'like a girl' to against its traditional meaning, which is mainly focus on how to let girl feel more confident about themselves. The video gather different girls within respectively different ages,some of them are kids, some of them are  adolescents, some of them are actually boys or even male. The female directors in the video shooting site told the people to do something like a girl, and then let another group of young kids to express what their thoughts about do something like girl,once both of them has finished their actions. They finally communicate why being a girl and do something like a girl usually being a negative comments, why is keep bothering us.From all of those participants, they all agree that this comments should change its meaning,and also realized that female in our society still somehow consider as a sort of weak gender, and of course, the end of video also express another insights,which is a reflection that why like a girl can not being a good and positive term, what's wrong when someone actually being a girl.Generally, it was full of inspirational ideas about being yourself,also incredibly shows their support for gender diversity and against the traditional gender stereotype. Quickly, it reached 38544953 views in its YouTube channel, and sharing a lots on another social media,so, we can tell that this brand did a good job for its online advertising themselves and without any extremely commercial inputs. They also make another arrangement of their business projects on their websites. They decide to corporate with TED video channel for teaching confidence,of course, itthrough the whole world within all kind of 

organization and educators to express their commitment and call for action for express a good opinion aboutlike a girl and how to being a confident female.This type of social media marketing strategy has another insights of how to use good content video to express a company's value, it could let their customers become more loyal, also, its influence was very powerful and comfortable, it wisely illustrate how to let the marketing strategy getting  ‘many to many'. It absolutely raising the people's brand awareness through these video.