Kotex---Inspiration day !

Kotex use the Pinterest to tartget 50 influential Pinterest usuers in Israeli to express their own favourite and wanted gifts on theri board, and detailed described it. With their Pinterest board, this brand found what actually inspirating them most, and bring them in the reality life. Kotex encouring women to chhose what they like, what they passion about DIY gifts, and let unique designer to use any resource to creatd all kinds of various gifts that actuall fit those users' requirements. Then asking them to repin it, then, deliver their gifts inti their own place.With the special gifts landed, those users are very satisfied and grateful for this events, they shared them on Pinterest, tweet them on the tweeter,post their own superise on the plus the facebook shaing,Instagram also been used in those reactin within their gifts choice, all in all, the online clutter has been breaked up. By such happy and meaningful actities, Kotex obviously widely reached their auidence and made their brand much more well-know in that period. It was another less commercialized ads that relied on their clever positive stretegy to expands potential marketing through this successful marketing behavior.