Expedia's South American Getaway contest on Instagram

Expedia is a U.S. online travel agency. In the last year, On Feb. 4th, their official Instagram initiated a campaign with a special offer, which is a trip to South America. To start this, they use the engagement rate and conversion rate aim to widely influence people's mind for their brand. They encouraging people to follower their official account, comments below and click the link. Within a bunch of massive comments that  contribute their contest, this brand earned a high rate for engagement, it attracts  people's desire to knowing deeply about this company's information and business, those pictures increasing the audience's interest to start to think exploring outside of world, surely, it was a effective strategy for advertisements about traveling activities.  Pictures sharing and reposts bring a high engagement rate, those online activities indirectly transform to another conversion rate in those online sites, Instagram was wisely used in this marketing performance. They didn't continue and operate very long and heavy page for their business, but, unconsciously, their target audience was fully connected in this contest, profiting could be processed within this online marketing impact. Of course, brand awareness has fully revealed and reached.

Tourism Australia on Facebook.

Tourism Australia is a biggest travel web site that provide the news and information, it aim to contributes the Aussie tourism business. It is very normal that this business goes so viral online, because we all could aware that views and natural landscapes of this country are absolutely stunning and well-known to whole world.  In order to let everyone getting involved in this business within their social media interactive sharing activities, they wisely used the Instagram and Facebook to promote their business daily news. To be a good tourism business site online, as i concern about that they need to focus on how to use the photography and video to advertising their destination, nice shooting plus the entertaining views of the vide content, once it post online, we all can expected that people at least will being amused by such sharing, because that's what is the main purpose about why people using these social media these days. If their sharing gong viral, their conversion rate will transform their potential business growth ideally. So, TOURISM Australia site on Facebook constantly post gorgeous pictures of of this country, and even communicated with followers sometimes, down below theirs comments section, its very amazing that people so embracing and happily to post and provide what nice shot side in reality they caught. Sometimes, Tourism Australia released some celebrities to deeply promote their business information. They did a one about  Chris Hemsworth families' Aussie Itinerary, very straight forward provide all details of  this famous celebrity's travel story, and gathered 522 shared and 7538 likes on their Facebook page. 

Small business---on social media

Youtube known as the worldly famous social media platform, it has wide-reach and powerful influence. Once any brand setup their official Youtube channel , it could be expected that they will be a biggest aid for their business online marketing.  Plated is a NY-based company that helps people for their  daily cooking in all kinds of ingredients. On their Youtube channel, they made their cooking portion recipe in video that fully detailed steps in expertise. Without any formal commercial advertisement in those section, they made their video very genuine, short, and entertaining, it certainly fit their request about public their cooking session. Of course, all social media bond together these days, in this brand, the most effective platform is the Instagram and Pinterest. Due to the cooking recipe usually more suitable in visualised platform, because everyone enjoy the refreshing picture in their apps, especially something close to the life daily works, therefore, Pinterest and Instagram were a perfect choice for those brand's requirements . To being freshness in design, and useful in each piece, absolutely increasing their brand awareness in these online sharing site.

Kotex---Inspiration day !

Kotex use the Pinterest to tartget 50 influential Pinterest usuers in Israeli to express their own favourite and wanted gifts on theri board, and detailed described it. With their Pinterest board, this brand found what actually inspirating them most, and bring them in the reality life. Kotex encouring women to chhose what they like, what they passion about DIY gifts, and let unique designer to use any resource to creatd all kinds of various gifts that actuall fit those users' requirements. Then asking them to repin it, then, deliver their gifts inti their own place.With the special gifts landed, those users are very satisfied and grateful for this events, they shared them on Pinterest, tweet them on the tweeter,post their own superise on the plus the facebook shaing,Instagram also been used in those reactin within their gifts choice, all in all, the online clutter has been breaked up. By such happy and meaningful actities, Kotex obviously widely reached their auidence and made their brand much more well-know in that period. It was another less commercialized ads that relied on their clever positive stretegy to expands potential marketing through this successful marketing behavior.

Honda’s #Pintermission Campaign

Pinterest always consider as a outstanding visualized social media platform.

In the last year,Honda  join in the campaign with their strategy of #Pintermission. 

This brand want more pinners ' pins to stay alive in reality , therefore, they ask the permission of those pinners. If those pinners agreed, they would offer 500$ to them and help them with  their boards comes to life. By using this actvities, they actually hope they  could promote their new products to all audience, because  the traits of Pinterest generally  helpful in these situation, afterall, it was  included the wide reach, easier to grab attention in online community. During this events, they actually did a phenomenal job in this promotion. "More than 4.6 million people were exposed to the #Pintermission boards, leading to more than 5,000 repins and almost 2,000 likes. The campaign earned Honda the honor of first place in the Best Use of Pinterest category in PR Daily’s Digital PR & Social Media Awards. Honda chose to take an innovative approach to its social media campaign, and it was a smashing success."( Katie, Leimkuehler,8,2015)

Taco bell Snapchat Stories

Taco bell use the snapchat to encourging the online viewers to being very creative within the
Valentine's day. This brand start from suggest people who actually would like celebrate their Valentine's day use the snapchat to transform their traditional message into another type one that formed by the Taco bell food'puns. This kind of activties has goes so viral on Snapchat'community. They took this special event to advertiseing their new stuff and let people being interactive, and shared their audience's stories online which enhanced their customers' mental availabilities and brand awareness! Within the communicative strategy, they obviously make the visible marketing methods become more powerful and useful, generally,people usually would enjoy the less commericialized stuff instead of whole formal business selling.Catchy advertisements in these days are truly helpful on the brand's online engagement.

"Lovin"-----McDonald

During the last year Superbowl, McDonald was the funder and the Sponsor of the Superbowl game. They decide to make their brand's Advertisement become much more noticeable and catchy, therefore, they made a special tweet activities of their ads during the Superbowl's break. They created a online re-tweet activities that start from encouraging their followers,anyone who re-post their products that introduced in their ads, and finally win this game, they would receive the promised prize which is prepared by the McDonald company.Secondly, they start to managing their promotion long time ago, they made their promotion with "pay with Lovin"，“The advertisement takes place in a McDonald's store, where surprised customers are asked to tell their mother they love them in lieu of payment for their food. The McDonald's employees go on, "Your total says... that she has to dance right now!... You paid with lovin', that's all we need!"Oh, #paywithlovin'. If that's not a meme waiting to be misinterpreted by juvenile Internetters, we don't know what is. Here are some of the chuckle-inducing tweets spotted after the ad ran.”（Lindsay Deutsch,  February 2, 2015）

Starting on the February 2th, and it ended on the Valentine's day. during this period, within the positive messages video goes viral on the tweeter, and what they held in the reality, everyone were talking about this brand,no matter online or offline, corporate with anther's company to funding the Superbowl game, McDonald made their brand awareness increasingly popular, deep and trendy,of course, it could be predicted that they actually made a great deal in through this online social media campaign.

always#likeagirl#!

Always#LikeAGIRL# 

http://always.com/en-us/about-us/likeagirl-how-it-all-started

http://always.com/en-us/about-us/our-epic-battle-like-a-girl

It happened in last year,and the video was released by the female hygiene products Brand-always.In this case, this company decide use the negative phrase of 'like a girl' to against its traditional meaning, which is mainly focus on how to let girl feel more confident about themselves. The video gather different girls within respectively different ages,some of them are kids, some of them are  adolescents, some of them are actually boys or even male. The female directors in the video shooting site told the people to do something like a girl, and then let another group of young kids to express what their thoughts about do something like girl,once both of them has finished their actions. They finally communicate why being a girl and do something like a girl usually being a negative comments, why is keep bothering us.From all of those participants, they all agree that this comments should change its meaning,and also realized that female in our society still somehow consider as a sort of weak gender, and of course, the end of video also express another insights,which is a reflection that why like a girl can not being a good and positive term, what's wrong when someone actually being a girl.Generally, it was full of inspirational ideas about being yourself,also incredibly shows their support for gender diversity and against the traditional gender stereotype. Quickly, it reached 38544953 views in its YouTube channel, and sharing a lots on another social media,so, we can tell that this brand did a good job for its online advertising themselves and without any extremely commercial inputs. They also make another arrangement of their business projects on their websites. They decide to corporate with TED video channel for teaching confidence,of course, itthrough the whole world within all kind of 

organization and educators to express their commitment and call for action for express a good opinion aboutlike a girl and how to being a confident female.This type of social media marketing strategy has another insights of how to use good content video to express a company's value, it could let their customers become more loyal, also, its influence was very powerful and comfortable, it wisely illustrate how to let the marketing strategy getting  ‘many to many'. It absolutely raising the people's brand awareness through these video.

Without shoes hashtag on Instagram!

TOMS Shoes has launched a project in 2006 with a goal of donating one pair of shoes to needy children for every pair sold. In this year on May.10th, TOMAS has gathered 27435 shoes for those needy children in 10 countries. On their website, they posted a slogan for this year's activities,which is a sport of appreciation for people who actually support their tradition in this campaign,and also looking forward to join this in next year. This is clearly show their firms' movement very concerned about call for action, using social media to call for action in order to let people more and more notice your firms' existence is absolutely clever way to engaging with customers. When we using the Instagram to marketing our companies, call for action just wisely shows the firm's ethics for sustainable development to our society. It tell people what's their purposes, shows their social responsibility and a decent firm's image to this world.Of course, secretly, it indirectly exported their value and their products, and could attracting more potential consumers based on this marketing point, more access could spread to others' area through this call for actions. Whether for business's marketing expansion or engaging more closely with people, this firm shows a good example for how to using social media to do the marketing strategy.

Gp'Pro----cat video.

In the Instagram.  Go'Pro using a cute cat video briefly introducing their brand during this video. The cat video incredibly goes viral on the instagram, catched  a lots of attention, "The video earned the highest engagement score on Unmetric's platform of all GoPro's 2015 Instagram posts (as of Sept. 23), according to Narayan. The sidewalk surfing cat also received more than 250,000 "likes" on Instagram."  It's very brief, but it certainly use a interesting video to reached its metrics, which is the sharing and likes. Within the good reach during this video, this company main aim to use the cat' cutest's movement on the skateboard to catch everyone's reaction, at the end of video, they express their ads' purpose that post their brand name and slogan. They use a lovely content combined with a positive messages to engage with their brand. In this case, their behavior certainly successful for raising people's awareness about this company's products-the Go'Pro camera. It's  not very commercialized advertisement, but delightful and kind of impressive, which is the main reason for marketing online upon on these social media platforms. 

About the Pinterest!  1.

Pinterest is known as the one of most famous visual and video based platform. It is a wide reach social media that suitable for commercial promotion and marketing extension, and specifically, it has been used mostly for beauty, fashion,Interior decor,food,clothing,Wedding,travel,photography etc topics.

From the online news,it has mentioned that Pinterest had their own successful online marketing activities,which is updated those brands' information and refresh the audience perception of their business, in order to attract more potential customers.In some cases, Pinterest helped people to build another online market based on their active social network.

Large business usually will be considered has more social media presence,therefore,we shall discuss some relevant example of this platform.  

  

 1."Lowe's: specific boards about a single topic"

                                              （

JOHN RAMPTON,SEPTEMBER 5, 2013) 

RIGHT NOW, THE LOWES HAS ALREADY OWNED 65 BOARDS, 5.6KPINS, AND 3.4 MILLION FOLLOWERS.  THEY HAD THIS AMAZING SUCCESS ON THE PINTEREST, WHICH IS FOCUSED ON HOW TO SPECIFIC THEIR BOARDS ABOUT ITS EACH SINGLE TOPICS. For instance, they usually put their slogan of each stuff in a brief and specified form, like "50 projects under 50$" and"Grillin and Chillin", by a short and easy headline for sales promoting and introduction to let more people getting interested in their boards. Within their straight forward advertising style, they had been became to the one of most followed brands on the Pinterest. 

   2. "Martha Stewart Living: more is better"

                                                                                                                                (JOHN RAMPTON,SEPTEMBER 5, 2013)

Martha Stewart is quite famous brand for inspirational living style,daily recipes and crafts idea's selling.Right now, she owned a board of her business on Pinterest with 799.6K followers.Due to her online targeting in this platform,it literally contributed to her a half of million followers.Of course,she knew that using Pinterest to become successful,her business needs to be more inclusive and comprehensive.

Her business page on the platform usually including several magazines, websites, and of course, those products lines existed in her routines, which is recommended by her. To being a inclusive business board on a famous and popular platform, it certainly helped her business potential customers growing online, whats more, it showed as a good example for business marketing and advertising themselves based on a visually enjoyable boards of private business. From these two example, we know that the key point of using Pinterest to advertising brands, they must focus on how to refresh their own information of their board, because of the followers monthly is one of the standards of this social media success. Whether they need do it by their own or cooperated with another businesses for selling, as long as they can reach a interesting pages and contain more options, more customers perhaps would come to their markets.

Successful Facebook Marketing examples!
                                    
                                     I

Through out nowadays the social media around the internet, we can obviously seen that various companies has choose this site as their marketing strategy. Especially, the Facebook has been became the most well-known social media in the world, no doubt for corporation would choose this site for advertising their products to the audience. Here are some good examples which representing how these companies use social media to promote their business.

Dove

           It known as a famous beauty care products company, which committed always helps every woman to finds out their potential beauty. Generally, we might think beauty products always manipulative and show their stuff within plenty of commercial advertisements effect in order to selling their products. However, this time, Dove use their Facebook official  account  release a  video about how those Moms felt about their own bodies, within a very inspiring video content almost no mention about their brands, it received a thousands likes, comments and shares from the viewers.They are not only use video express their ideas, also encourages their fans to share a story about someone who are important for them, and tagging this within the timeline contest in the Facebook page,Share their thoughts within positive reactions about the beauty. Facebook's metrics known as the Likes, shares and Reposts, engagement rate through the comments by total number of fans, therefore, in this case, Dove successfully use this social media to indirectly advertised their brands, it helps them to gain more fans and maintained their inspiring reputation, for foreseeable future, these social media activities surely will let Dove extend more markets and making more profits.                         Video Link : https://youtu.be/Pqknd1ohhT4

The brief introduction of We-chat

                                  WeChat 

WeChat is a instant messaging social media application, it was published on January 21 in 2011 by the most famous Chinese domestic information technology company -Tencent.  As of June 2015, it already gathered over 600 active million users globally. 
   
                           Extremely-Multi-functional 
Through the past years' true fact of  its user's experience, the highly evolutionary innovation of this social media app that changed of the way how Chinese people communicate each other. Through the past history of Chinese communication, especially on the Mobile phone, it use to rely on the Messages/ Texts, however, due to the cost of each text, the limitation of words in each messages, it still being considered  as a quite costly personal use. After the WeChat has been published and widely popularized few years ago, it basically replaced the messages in China. The main reason why  this app developed so successfully because of its convenient function certainly benefits the people's life. It plus the voice chat , video chat , picture sending, interesting Emoji, another version of the Instagram sharing in the Moment pages and without the words limitation posting, people can use this for less costly daily personal use, as long as its on the supportive smart phone system and within the WiFi's condition. What's the most amazing function of this app, which is it also connect the various online business public account. It helps all kinds of business owner more fast to making profit, marketing their products plus the advertising, it certainly helps those working users to making food-order, processing the personal online-payment, during their busy working hours, and even more it gives another opportunity let any individuals to be able to contact those official service force, or enrich people's views within any industries. Of course, within the business, within the collaboration, WeChat certainly shared the profit in this steps with another corporations, and being strict with the business registration and their followers. Due to this app still not formally charging the price from every users, and facing some complains from their controversial business movement, thus, what this company trying to leading and control are absolutely focus on how to keeping a high distinctive reputation for this new social media platform, it being considered as a responsible social media for its audience and the internet environment. 
All in all, China is very lucky for having this innovative social media within the huge impact for people's life and its intelligent technology, they may still facing a lots of challenge globally in the future, but certainly, it is a very competitive social media platform so far.

Metrics:
Number of users(potential markets)
Official and Public account( Business and service force)
Emoji
Mobile phone game
More functions of this app from the cooperation with another corporations.
https://www.youtube.com/watch?v=SbZRfr6rfTk