Successful Facebook Marketing examples!
                                    
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Through out nowadays the social media around the internet, we can obviously seen that various companies has choose this site as their marketing strategy. Especially, the Facebook has been became the most well-known social media in the world, no doubt for corporation would choose this site for advertising their products to the audience. Here are some good examples which representing how these companies use social media to promote their business.

Dove

           It known as a famous beauty care products company, which committed always helps every woman to finds out their potential beauty. Generally, we might think beauty products always manipulative and show their stuff within plenty of commercial advertisements effect in order to selling their products. However, this time, Dove use their Facebook official  account  release a  video about how those Moms felt about their own bodies, within a very inspiring video content almost no mention about their brands, it received a thousands likes, comments and shares from the viewers.They are not only use video express their ideas, also encourages their fans to share a story about someone who are important for them, and tagging this within the timeline contest in the Facebook page,Share their thoughts within positive reactions about the beauty. Facebook's metrics known as the Likes, shares and Reposts, engagement rate through the comments by total number of fans, therefore, in this case, Dove successfully use this social media to indirectly advertised their brands, it helps them to gain more fans and maintained their inspiring reputation, for foreseeable future, these social media activities surely will let Dove extend more markets and making more profits.                         Video Link : https://youtu.be/Pqknd1ohhT4

The brief introduction of We-chat

                                  WeChat 

WeChat is a instant messaging social media application, it was published on January 21 in 2011 by the most famous Chinese domestic information technology company -Tencent.  As of June 2015, it already gathered over 600 active million users globally. 
   
                           Extremely-Multi-functional 
Through the past years' true fact of  its user's experience, the highly evolutionary innovation of this social media app that changed of the way how Chinese people communicate each other. Through the past history of Chinese communication, especially on the Mobile phone, it use to rely on the Messages/ Texts, however, due to the cost of each text, the limitation of words in each messages, it still being considered  as a quite costly personal use. After the WeChat has been published and widely popularized few years ago, it basically replaced the messages in China. The main reason why  this app developed so successfully because of its convenient function certainly benefits the people's life. It plus the voice chat , video chat , picture sending, interesting Emoji, another version of the Instagram sharing in the Moment pages and without the words limitation posting, people can use this for less costly daily personal use, as long as its on the supportive smart phone system and within the WiFi's condition. What's the most amazing function of this app, which is it also connect the various online business public account. It helps all kinds of business owner more fast to making profit, marketing their products plus the advertising, it certainly helps those working users to making food-order, processing the personal online-payment, during their busy working hours, and even more it gives another opportunity let any individuals to be able to contact those official service force, or enrich people's views within any industries. Of course, within the business, within the collaboration, WeChat certainly shared the profit in this steps with another corporations, and being strict with the business registration and their followers. Due to this app still not formally charging the price from every users, and facing some complains from their controversial business movement, thus, what this company trying to leading and control are absolutely focus on how to keeping a high distinctive reputation for this new social media platform, it being considered as a responsible social media for its audience and the internet environment. 
All in all, China is very lucky for having this innovative social media within the huge impact for people's life and its intelligent technology, they may still facing a lots of challenge globally in the future, but certainly, it is a very competitive social media platform so far.

Metrics:
Number of users(potential markets)
Official and Public account( Business and service force)
Emoji
Mobile phone game
More functions of this app from the cooperation with another corporations.
https://www.youtube.com/watch?v=SbZRfr6rfTk